Can design be an instrument to communicate, engage and leave a lasting impression on an audience? Viganò & C. responds to this question with “Beauty. design and words”, an exclusive event held Tuesday, November 28th, 2023, at the company’s showroom at Via Barzaghi, 5 in Verano Brianza, in the province of Monza Brianza, dedicated to professionals and industry experts.
The meeting was an opportunity to open the doors of the showroom and present the products of the Brianza company, both catalog and new, like the outdoors line which will be shown to the public at Salone del Mobile 2024. A location of excellence: an immersive journey on two levels that loyally recreates the internal and external spaces in which Viganò & C. solutions are maximally enhanced: relaxing areas, coffee break spaces, restaurant and hotel lobbies, with elegant chairs and modular sofas, up to the hybrid office, the king of executive and operational seating. “We create solutions dedicated to the office and contract sector, using prestigious materials that are long-lasting and beautiful to see. The goal in 2024 is to further affirm our position in the market, mostly in the home space. This evening we are presenting several elements dedicated to outdoor areas, public, open spaces” declared Ivano Viganò, CEO of Viganò & C. A true sharing space in which the guests could observe, experiment with and touch with their own hands the designs dedicated to personal wellbeing.
During the event, guests also experienced a talk from Andrea Pernice, CEO of Pernice Comunicazione, the strategic marketing and communications studio of Viganò & C. He shared the key to discovering the importance of communication through design. For all, it was an original opportunity for meeting and networking. “A journey that brings us to speak about how design has many times changed and influenced our lives, determining tastes, consumptions and habits” told Andrea Pernice, CEO of Pernice Comunicazione.
From its innovative spirit to its constant brewing of ideas, Viganò & C. confirms its ability to understand, learn and anticipate market trends, as well as respond to changes tied to daily habits via the update of seating and furniture production based on new needs. All through a linear communication, able to highlight the characteristics of versatile, ergonomic and high-quality solutions, but most of all able to express in every single product the constant research and discovery of Made in Italy materials and fabrics.
